Hello Readers!

Subject lines can make or break your email marketing strategy.

They’re the most important of any email marketing campaign because if you don’t convince the reader to immediately open and read your message, it’ll likely end up in the trash!

When you’re thinking up subject lines, picture your reader in front of their computer faced with a bulging inbox.

As they glance over your subject line, what’s going to make them open it first?

For starters, nothing is more effective than using the reader’s name in the subject line to catch their attention.

But your subject line must also answer the first questions on your reader’s mind:
§  “So what?”
§  “What’s in it for me?”
§  “Why should I open your message (out of the dozens waiting for me)?”

Only a few subject lines angles actually answer these questions. We’ve tested thousands - and these four approaches have been consistent winners…

Angle #1: Make an announcement or share news
People want to be the first to find out new things - especially if your site covers a specific industry.
The news could be about your site (e.g., “Lana, we’d like your feedback”) or about the topic of interest (e.g., “Michael, here’s a new back exercise”).

Angle #2: Make the reader curious
You can do this by suggesting the reader is missing out on an important offer or piece of information (e.g., “Chris, are you making this common mistake?”).
It’s important to leave something to the imagination when using this technique, usually by posing a question the reader can’t ignore.

Angle #3: Create a sense of urgency
You do this by either limiting time (e.g., “Mary, just three days left”) or quantity (e.g., “David, last 50 copies available now”).

This approach works especially well when you’re creating a follow-up mailing - and it’s a great way to motivate people to take action now! But don’t overdo it… creating a sense of urgency too often can be a bit like crying wolf, so use it carefully and sparingly.

Angle #4: Emphasize how the reader will benefit from reading your email

Out of these four angles, you’ll always be most successful if your subject lines state a clear benefit and tell the reader exactly how they’re going to save money, save time, or make their life easier by reading your email (e.g., “Christina, save $25.00 or more every time you fly”).

If you can state a benefit AND create curiosity, so much the better! The key to writing benefit-laden subject lines is to consider your product or service from your customers’ point of view.

Write subject lines using these angles - particularly ones that emphasize benefits - and we guarantee you’ll dramatically increase the number of people who open and read your emails…

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Sincerely,

Fred Raley
Woodbridge, VA
703 730 1079

p.s.  I put up a new lead capture page that I would like you to see.  It is at http://www.ipodiums.com/fredraley Let me know what you like about it or don’t like about it, ok?  Great places to get your own too!