We see them all the time.

Why does everyone use them?

The Two Most Powerful Advertising Words to Skyrocket your Success!

Free
and
You

Everyone likes Free stuff. It sells well!

Make sure your Free offer is relatively valuable; don’t advertise something and give little to nothing.

And keep You in the title and all through the rest of your ad to make SURE the ad involves the reader. No one likes anyone better than themselves. So use You a LOT. Why? Because You will get better results.

Why not? It’s Free.

P.S. Because is also a fantastic word used frequently in good ads. It is used to convince people that what you are saying is right. Why use it? Because it works.