Thanks to my friend Leo for this great summary!

1. Write and submit articles to the article directories.
2. Leave comments on other people’s blogs with a backlink to your site.
3. Answer people’s questions on www.answers.yahoo.com
4. Post in forums and have a link to your site in your signature.
5. Write a press release and submit it to www.PRWeb.com.
6. Advertise your website in the appropriate category on www.CraigsList.com.
7. Give an unbiased testimonial on a product/service that you have used in exchange for a backlink to your site.
8. Start a blog and submit it to the 100’s of free blog directories.
9. Manually submit your website to the major search engines.
10. Optimize each page of your website for a particular keyword or search phrase.
11. Add a link in your email signature to your website. It’s a free and easy way to get a little more traffic.
12. Make a custom 404 error page for your website redirecting people to your home page.
13. Use PPC search engine advertising.
14. Add a “bookmark this site” link to your webpages.
15. Have a tell-a-friend form on your site.
16. Send articles to ezine publishers that includes a link to your website.
17. Hold a crazy content and make it go viral.
18. Give away a freebie (ebook, report, e-course) to keep people coming back to your site.
19. Add an RSS feed to your blog.
20. Submit your site to any related niche directories on the net.
21. Participate in a banner or link exchange program.
22. Create a software program and give it away for free.
23. Purchase the misspellings or variations of your domain name, or those of your competitors.
24. Buy a domain name related to your niche that is already receiving traffic and forward it to your site.
25. Pass out business cards with your domain on them everywhere you go.
26. Start and affiliate program and let your affiliates send you visitors.
27. Start a page on social bookmarking sites such as www.MySpace.com.
28. Submit a viral video to www.YouTube.com
29. Conduct and publish surveys to your website.
30. Find joint venture partners that will send you traffic.
31. Start your own newsletter or ezine.
32. Use an autoresponder or email campaign to keep people coming back to your site.
33. Purchase ads on other sites.
34. Send a free copy of your product to other site owners in exchange for a product review.
35. Sell or place classified ads on www.eBay.com with a link to your site.
36. Post free classified ads on any of the sites that allow them with a link to your site.
37. Exchange reciprocal links with other related websites.
38. Network with other people at seminars or other live events.
39. Purchase advertising in popular newsletters or ezines.
40. Advertise on other product’s “thank you” pages.
41. Create a free ebook and list in on the “free ebook” sites.
42. Buy and use a memorable domain name.
43. Do something controversial.
44. Create an Amazon profile and submit reviews for books and other products that you have read.
45. Start a lens on www.Squidoo.com.
46. Use a traffic exchange (low quality traffic, but can sometimes be worthwhile).
47. Get referrals form similar but non-competing sites.
48. Create and sell a product with resell or giveaway rights and include a link to your site in it o others pass it around for you.
49. Email your list. If you don’t have one, get one.
50. Buy a pair of sandals; get your website engraved on the bottom and walk on the beach, stomp in the mud or play in the snow.

Here’s a neat one I just discovered.

What method gets through the spam filters better than a URL with the same message?
Your own 800# of course!  Spam filters don’t eat those.  Mine is 1-800-809-1583 and works for me 24/7.  Try it and see.  Also, get one for your own marketing efforts at The 800# Store

For more tips contact me below at anytime.

Call me at any time!
Fred Raley
Woodbridge, VA
(703) 730 1079 (h)
(703) 203 4648 (m)
Fred@FredRaley.com
http://www.FredRaley.com where some interesting things are going on.

Use professional tools to make more sales. It’s a proven fact!

I Want to Make More Sales!

Call me at any time!
Fred Raley
Woodbridge, VA
(703) 730 1079 (h)
(703) 203 4648 (m)
Fred@FredRaley.com
http://www.FredRaley.com where some interesting things are going on.

Hello Readers!

Subject lines can make or break your email marketing strategy.

They’re the most important of any email marketing campaign because if you don’t convince the reader to immediately open and read your message, it’ll likely end up in the trash!

When you’re thinking up subject lines, picture your reader in front of their computer faced with a bulging inbox.

As they glance over your subject line, what’s going to make them open it first?

For starters, nothing is more effective than using the reader’s name in the subject line to catch their attention.

But your subject line must also answer the first questions on your reader’s mind:
§  “So what?”
§  “What’s in it for me?”
§  “Why should I open your message (out of the dozens waiting for me)?”

Only a few subject lines angles actually answer these questions. We’ve tested thousands - and these four approaches have been consistent winners…

Angle #1: Make an announcement or share news
People want to be the first to find out new things - especially if your site covers a specific industry.
The news could be about your site (e.g., “Lana, we’d like your feedback”) or about the topic of interest (e.g., “Michael, here’s a new back exercise”).

Angle #2: Make the reader curious
You can do this by suggesting the reader is missing out on an important offer or piece of information (e.g., “Chris, are you making this common mistake?”).
It’s important to leave something to the imagination when using this technique, usually by posing a question the reader can’t ignore.

Angle #3: Create a sense of urgency
You do this by either limiting time (e.g., “Mary, just three days left”) or quantity (e.g., “David, last 50 copies available now”).

This approach works especially well when you’re creating a follow-up mailing - and it’s a great way to motivate people to take action now! But don’t overdo it… creating a sense of urgency too often can be a bit like crying wolf, so use it carefully and sparingly.

Angle #4: Emphasize how the reader will benefit from reading your email

Out of these four angles, you’ll always be most successful if your subject lines state a clear benefit and tell the reader exactly how they’re going to save money, save time, or make their life easier by reading your email (e.g., “Christina, save $25.00 or more every time you fly”).

If you can state a benefit AND create curiosity, so much the better! The key to writing benefit-laden subject lines is to consider your product or service from your customers’ point of view.

Write subject lines using these angles - particularly ones that emphasize benefits - and we guarantee you’ll dramatically increase the number of people who open and read your emails…

Making your email marketing strategies priceless!

Get the #1 List Building Tool in the World Right Here. It uses the highest graphics, Ad copy written by superstar marketers, and virtual spokes models. You get over 40 capture pages to use. It even throws in bonuses to help you get leads like giving away $1800 in marketing tools.

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By the way when you join you also become an affiliate. We have affiliates averaging $3000 - $9,000 a month in under 30 days!

Sincerely,

Fred Raley
Woodbridge, VA
703 730 1079

p.s.  I put up a new lead capture page that I would like you to see.  It is at http://www.ipodiums.com/fredraley Let me know what you like about it or don’t like about it, ok?  Great places to get your own too!

Dealing with Objections
An objection can be looked upon as sales resistance, and without it you cannot expect to make a sale just as in electricity you cannot expect to have current flowing from one end of conduction to the other without resistance.

Making a sale is like driving a car from A to B, where you accelerate and decelerate according to the road conditions. If the car were lifted, the wheels would not touch the ground, it would not have resistance, and without friction you won’t be able to move forward no matter how fast the wheels are spinning.

Objections can arise from the buyer wanting:

• Doubts clarified
• Further information
• Reassurance on certain points

They may be:

• Openly expressed
• Implied
• Hidden

And if they are hidden it is the salesperson’s job to smoke them out, for an objection that is not discovered and dealt with is a lost sale.

Objections can be rational or irrational. In face-to-face selling, most objections come from the buyer but an inexperienced salesperson could provoke some objections himself if he or she is not vigilant.

Dealing with Objections

Either:

1. Pre-empt the objection kill it off before the buyer thinks of it, or
2. Answer it immediately

If you tell the buyer you will deal with the objection later, then forget about it, or worse ignore it, you will risk the buyer thinking you are either hedging or ignorant of the answers. In either case the sale could be threatened then or later.

Unprofessional or inexperienced salespeople do not know how to recognise an objection and deal with it, and disregard what the buyer has said. They carry on regardless and hence lose the sale. Salespeople who do a wishy-washy job when selling, by not confronting objections and dealing with them in the right manner will always come out with sob stories to defend their poor selling abilities. Their excuse for losing the sale will be that the buyer gave them a tough time and complained about the product, service or idea. This is not so. What the buyer is telling the seller is that, based on their perceptions of the product, service or idea being offered and what the seller has told them during the sales presentation is that the buyer could not make a decision.

Objection handling to the seller therefore takes place as a prelude to closing and it is in that context that objections must be viewed rather than suspecting the buyer of throwing in a red herring in order to escape giving the seller a decision, or put him or her off course.

When multiple objections are expressed by the buyer, the seller can treat all of them as one and ask, ‘Apart from these objections is there anything else that concerns you?’ if not, the seller then says, ‘If I could provide you with a solution or a valid explanation to those objections you would be prepared to go ahead, wouldn’t you?’ The answer to this must naturally be ‘Yes’ so you deal with them by isolating each objection, writing them down on a piece of paper in the presence of the buyer, answering them to the point, getting agreement with the buyer that each one has been answered to their satisfaction and crossing them out as you proceed, until the sale is made. This technique is called the final objection closing technique.

It is very easy for a seller to confuse an Excuse with a genuine Objection. An excuse is where a buyer is deliberately trying to avoid making a decision. An objection is a concrete opportunity for you to find a way of dealing with whatever is troubling the buyer, and close the sale.

When the buyer starts to make excuses you start to manipulate them subtly, letting him or her know that you have gauged their game and are aware that they are prevaricating. Be careful, though you risk making the buyer angry if you use intimidating behaviour and you might reach the stage where you have to withdraw from the meeting. You then allow a cooling-off period, and may then contact the buyer again, apologizing for your supposed ‘mistake’. This should pave the way for a fresh selling start.

Objections can be based on the following factors:

• You, your company, product, service or idea
• Rumour or hearsay
• Cost (the amount of money required to run something) or price (the amount of money you would have to pay to own it)
• Quality
• Reliability
• Durability
• Packaging
• Competitive advantages or disadvantages
• Size
• Shape
• Color
• Function ability
• Weight
• Chemical composition
• Suitability
• Reputation
• Past performance
• Lack of desire to change
• Seasonal demand
• Fear, guilt, jealousy, anger
• Future growth potential (continued)
• Product, service or idea does not satisfy need
• Unwillingness to take risks
• Lack of urgency
• Cultural differences

The professional salesperson should meet these objections head on, and defuse them just like a bomb disposal officer would neutralize a bomb, rendering it harmless.

Author: Jonathan Farrington
Fred Raley
Woodbridge, VA
http://www.FredRaley.com
Fred@FredRaley.com
703 730 1079 any time

Use the 100 headlines below to kick-start your swipe file.Use the format and formulas from the headlines below and insert your own product’s benefits and pain avoidance to generate your own attention grabbing headlines that arouse the curiosity and interest of your target market.

Test your headlines like the pros do.  http://www.aminstitute.com/headline/

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• They Laughed When I Sat Down at The Piano - But Then I Started to Play!
• Thousands Now Play Who Never Thought They Could
• Does Your Child Ever Embarrass You?
• You Can Laugh at Money Worries - if You Follow This Simple Plan
• How I Made a Fortune With a Fool Idea
• Whose Fault When Children Disobey?
• A Little Mistake That Cost a Farmer $3,000 a Year
• Do You Make These Mistakes in English?
• How I Improved My Memory in One Evening
• Satisfaction Guaranteed - or Your Money Back!
• Do You Do Any Of These Embarrassing Things?
• Suppose This happened On Your Wedding Day!
• Six Types of Investors - Which Group Are You In?
• To People Who Want To Write - But Can’t Get Started
• The Crimes We Commit Against Our Stomachs
• How to Do Wonders with a Little Land!
• “Here’s an Extra $50, Grace”
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• A $10,000 Mistake!
• The Greatest Reason in The World
  
• The Man in the Hathaway Shirt
• Dare To Be Rich!
• But What if You Could See Her Naked?
• A Startling Fact About Money
• How To Discover What You Are Really Good At
• How To Write a Business Letter?
• Give Back What They Deserve
• The Secrets of Making People Like You
• Advice to Wives Whose Husbands Don’t Save Money
• How a New Discovery Made a Plain Girl Beautiful
• How to Win Friends and Influence People
• How to Swim with The Sharks without Being Eaten Alive
• Free to Manufacturers. Write for Brochures You Want.
• The Last 2 Hours are the Longest - and Those Are the 2 Hours You Save
• Profits That Lie Hidden In Your Farm
• Why Some Foods “Explode” in Your Stomach
• How To Avoid Mental Hazards
• Five Familiar Skin Troubles - Which do You Want to Overcome?
• How I Improved My Memory in One Evening
• Thousands Have This Priceless Gift - but Never Discover It!
• For People Who Don’t Have Time for Unimportant Books
• Free Book Tells You 12 Secrets of Better Lawn Care
• The Secret to Being Wealthy
• To Men Who Want to Quit Working Some Day
• Imagine Holding an Audience Spellbound for 30 Minutes
• New Shampoo Leaves Your Hair Smoother - Easier to Manage
• Keep Your Dog safe This Summer!
• Great New Discovery Kills Kitchen Odors Quick!
• For The Woman Who Looks Younger than She Is
• Check the Kind of Body You Want
• “At 60 miles an hour the loudest noise in this new Rolls-Royce comes from the electric clock”
• The Instrument of the Immortals
• Why Wall Street Journal readers Live Better
• “Dear American Tourister: You Saved My Life”
• Girls! Want Quick Curls?
• You May Be Eating More Salt Than You Should
• Get Rid of That Humidity!
• How You can Get a Quick Loan of $1,000
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• How To Get More Energy From The Food You Eat
• They Grinned When the waiter Spoke to Me in French
• Imagine Harry and Me Advertising our Pears in Fortune!
• My Sears Kenmore Sewing Machine has 9 Different Stitches - Imagine!
• How To Rob Banks Legally
• You Can Make Big Money Easily
• Get Rid of Money Worries for Good
• Break Out of Jail!
• Tenants Mysteriously Disappear from the Carrboro Apartment Complex!
• Will You Help me Free Gina?
• Don’t Even Think About Buying New Home Without Reading This Report!
• How To Start from Scratch and Become a PO Box Millionaire
• The Secret of Having Good Luck
• How To Get Rich Reading Classified Ads
• How To Form Your Corporation Without a Lawyer for Under $50
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• How To Write a Hit Song and Sell It
• Who is Making a Bundle and How
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• Want to Be a Legal Investigator?
• How To Write a Good Advertisement
• 7 ways to Collect Your Unpaid Bills
• This is Marie Antoinette - Ridding To Her Death
• The Child Who Won the Hearts of All
• How To Burn Off Body Fat, Hour-by-Hour
• Is Your Home Picture Poor?
• Need More Money!
• “I liked this product so much - that I bought the company!”
• Why Some People Almost Always Make Money in The Stock Market?
• What Your Lawyer Doesn’t Want You to Know
• Is The Life of a Child Worth $1 to You?
• 161 New Ways to a Man’s Heart - in This fascinating Book
• How To Give Your Children Extra Iron - 3 Delicious Ways
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• How Much is Your Working “Tension” Costing Your Company?
• Take This One Minute Test!
• Here Is a Quick way to Break Up a Cold
• “I lost my bulges - and save money too!”
• The Truth About Getting Rich
• Do Your Employee Work as Slowly as They read?
• The Most Expensive Mistake of Your Life